Let's say a prospect calls you and tells you that they are looking for horse property with a 3BR, 2 bath home on 8 acres with a barn within $xxx,000 - $xxx,000 price range within a certain area. Wouldn't it be something to be able to answer them right away with a couple of places that match their criteria and actually tell them a little about the places - IMMEDIATELY? I have found a great way to impress prospects and clients. It is to be informed and prepared.
What I do every morning is go through the "new listings" and "back on the market" listings on the MLS. I also check the "pendings" and "solds". I make a mental note (or write down somewhere) of the price, area and some basic information. When I get the phone call from someone looking for a specific property, I am at least prepared to tell them right away whether or not I have anything matching their criteria.
Another good thing to do is when you go on a showing, prepare yourself beforehand with as much information about the home and/or property as possible. This will WOW the buyer. If you notice, many buyers prefer asking you the questions rather than looking on the report you printed out for them. Asking is easier than trying to find the information on a sheet of paper. If you are unable to answer a question, tell them you will check on it and get back to them with the answer.
People want answers right away these days. The best way to do that is to be prepared ahead of time. This is a good way to ensure that you will get future repeat business and referrals.


Sure you should know something about the area and price ,whats going on always be informed
I try to cut to the chase and find out what are he "must haves" and that way I don't waste my time or theirs!
Some buyers have informed me on how unhappy they are with their agent because the agents are uninformed. When they go to view a home, the agent is unable to answer the buyers questions simply because they did not do their homework ahead of time. All an agent needs to do is spend a few minutes getting the info together for their client.
This is good advice on any property, but really more important on unique properties.